We live in an age where anyone can be a guru – just because they say they are.
“Hey, look at me – I have been doing this for 2 years and I can now do it with no stabilisers (training wheels? if you are in the US) – Aren’t I great?”
And using long words and phrases just reinforces this point.
(Audience think – “There is a long phrase there which I don’t quite understand so this guy must be clever because
1. He says he is and
2. I don’t understand what he is saying).
But is it a case of the emperor’s new clothes?
For those who don’t know – The emperor’s new clothes is a fairy story whereby the emperor commissioned a series of clothes to be made. The crooked tailors, took the money and gave him nothing in return, saying that anyone who truly believed the clothes were made of gold would indeed see gold, and those who didn’t believe would think the emperor was wearing nothing at all.
Of course, there were no clothes – the tailors had just taken the money – But no one dared tell the emperor this and he paraded through the streets in the buff until a small boy shouted out that it was all a big con.
So what’s all this got to do with buzz phrases?
Well, if you fancy yourself as a guru but don’t know where to start, just consult the table below. Take one word from each column, first, second and third and there you are, instant expert.
“Balanced management options anyone”?
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